Leave No Trace

For this project, I created a poster for Leave No Trace on the organization’s 7 Principles for lessening the human impact on the environment. The poster references Principle 6: Respect Wildlife. I chose this principle to help people understand their effects on the environment around them. 

I sketched a camping scene and refined it in Illustrator before animating it in After Effects. The poster targets people in their early 20’s and is designed for public places like malls and bus stops. With vibrant colors for the visuals and text, it was made to catch the attention of the target audience effectively.