Tiny Tackle

I took an old project called Tiny Tackle and made an animated social media ad for it while also updating the design. The goal of this animation is to encourage parents to take their kids fishing and to promote Tiny Tackle as a kid’s fishing equipment brand. I updated the Tiny Tackle’s mascot design and the landscape around him. I animated the mascot to come into the frame while waving, inviting viewers to join him for a fishing adventure.